Design/Direction for Social Media

Back in 2024, Uptick Marketing’s social media presence was inconsistent at best. We were struggling to post every week, get approvals, and really establish ourselves on Instagram and LinkedIn. After many shifts, brainstorming sessions, and trial-and-error, our Social Media Manager and I were finally able to establish a rhythm where we could post multiple times a week and even work ahead. Along with this came one of my favorite parts in this new system–more time for experimentation and keeping our social graphics fresh. Finally, we were on track to reach our main goals with our social media presence: to stop the scroll and inform.

Below you’ll see a selection of some of my favorite social graphics we created since our big shift. You can also check them out on Uptick’s Instagram.